CHARLES JEFFREY S/S 2021
Art direction and production of a zine for the LOVERBOY Spring / Summer 2021 collection. In place of his catwalk show, cancelled due to the pandemic, we were asked to come up with a concept to showcase Charles Jeffrey's latest LOVERBOY collection, ‘The Healing’.
Catalogue print design
A 52 page concertina book, shot by Tim Walker, which extended to over 7 metres when unfolded
Tissue paper printed with a repeat pattern encased the book which was then placed inside a presentation box debossed with the LOVERBOY logo. A large format, fold-down poster and a press release were included in the package, which was sealed with a circular gold sticker.
Photography
Client: LOVERBOY
Creative director: Charles Jeffrey
Photographer: Tim Walker