T-10 / SKP-S, BEIJING: BRAND IDENTITY

Brand identity for T-10 / SKP-S, a cutting edge exhibition space on the fourth floor of China’s premier department store, SKP, in Beijing. The branding was inspired by natural phenomena occurring in space: slivers of light created by atmospheric gradients; dense, dark solar flares; and deepest matt black. We then rolled it out to encompass the launch invite, splash page, menus, signage and digital ads for the eponymous inaugural exhibition.

Logo

 

Splash page

 

Brand identity roll out

 

Client: T-10 / SKP-S

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MIU MIU PRE-FALL 2020

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MIU MIU S/S 2020